
Business Environment
Opis predmeta
- To provide students with the knowledge about the elements of external and internal business environment as well as to teach them how different stakeholder groups (host communities, government, customers, shareholders and employees) affect a company and how they are affected by the company.
- To teach students how to use and critically evaluate the literature in the field of business environment, link the acquired knowledge with current practical problems (the result of this is the preparation of a high-quality practically oriented or research oriented seminar project) and enable them for further professional and research work in the field of business environment.
- To help students actually understand the discussed theoretical concepts, methodological tools and practical examples, so that they can better implement them in practice and become, with some additional work experience, top experts in the field of business environment.
Vsebina predmeta
1. Introduction to business environment
2. External business environment
3. Internal business environment
4. Business ethics
5. Corporate social responsibility (host communities as stakeholders)
6. Governmental policies (government as stakeholder)
7. Customer welfare (customers as stakeholders)
8. Corporate governance (shareholders as stakeholders)
9. Employees and workplace (employees as stakeholders)