Strategic Management

Course Objectives: This course is one of the most important courses in any graduate business administration curriculum because it integrates the programme and prepares students for a responsible administrative positions dealing with organisations from top-management perspective. After completing this course students are expected to be able to demostrate an ability to apply the knowledge they have obtained in this and previous courses (modules) to in-depth strategic analysis of case studies of actual organizations. They will have to master as well the basis of the strategic management process as  business policy formulation in an organization.

Description of Topics: The topics discussed in this course include:

                a) Overview of  the strategic management

                b) Vision and mission statement determination

                c) External & internal environment assessment:

                               - assessment of the broader environment’s trends

                               - assessment of an industry attractiveness

                                - market analysis

- sales forecasting

- scenario building

                               - SWOT analysis

                               - portfolio analysis

                               - value chain analysis

                d) Formulation of strategic objectives and goals

                e) Corporate strategy formulation

                f) Strategy formulation in multinational corporations

                g) Business strategy formulation

                h) Functional strategy formulation

                i) Strategy implementation.

                j) Control of the strategy implementation