Irena Vida
PhD

Irena Vida, Ph.D. (University of Tennessee (UT) - Knoxville, USA), held a tenure-track post at the University of Wisconsin-Madison, USA, prior to joining the School of Economics and Business (SEB) at the University of Ljubljana, Slovenia. She served as a chair and and a co-chair of Department of Marketing at SEB. She currently serves as the chair of the Masters program in Marketing at SEB. As a full professor of marketing, she teaches courses related to the international aspects of Marketing Management, Global Consumer Behavior and Cross-cultural Communication. She has been an international visiting professor at the University of Economics and Business Administration in Vienna, Austria for two decades, and a visiting scholar and instructors at ESCP- European School of Management in Paris, France for a decade. In addition, she regularly offers courses at other universities (e.g., MIB in Trieste, Italy) and has taught at various universities in the USA (Colorado state University, University of Wisconsin-Madison, Virginia Tech, University of Tennessee and University of Northern Colorado) as well as in Finland, Bosnia, Croatia and Macedonia. Professor Vida’s research focuses on application of behavioral theories and models in cross-cultural settings and on organizational and strategic issues in international business and marketing. She published articles in top international academic journals such as the Journal of International Marketing, Journal of Business Ethics, International Marketing Review, International Business Review, and regularly presents her current research at various conferences in Europe and USA. She received international research and teaching awards, and gained research funding and grants at the national and the EU level. She holds memberships in American Marketing Association, the European Marketing Academy (EMAC), and Academy of International Business (AIB-USA). Dr. Vida is involved in consultancy and project work with domestic and international companies, and conducts in-company management training courses in various sectors, including insurance, retailing, pharmaceutical and fast-moving consumer-goods (e.g., Triglav, Mercator, Krka, Illycaffe).

• KOS KOKLIČ, Mateja, KUKAR-KINNEY, Monika, VIDA, Irena.
  Three-level mechanism of consumer digital piracy : development and cross-cultural validation.
  Journal of business ethics, ISSN 0167-4544, 2014,

• PERVIZ, Lejla, GEČ, Tina, VIDA, Irena, DMITROVIĆ, Tanja
  The origins and consequences of consumer animosity in Slovenia : a qualitative study
  Economic and business review, ISSN 1580-0466. [Tiskana izd.], 2014, vol. 16, no. 2, str. 133-161

• VIDA, Irena, BODLAJ, Mateja
  Izzivi kulturnih razlik v mednarodnem trženju : vloga psihične razdalje v odnosih izvoznik - uvoznik,
  Znanstvene monografije Ekonomske fakultete). Ljubljana: Ekonomska fakulteta, Založništvo, 2016. VII, 118,

• PRIME, Nathalie, OBADIA, Claude, VIDA, Irena
  Psychic distance in exporter-importer relationships : a grounded theory approach :
  International Business Review, Apr. 2009, vol. 18, no. 2, str. 184-198, doi: 10.1016/j.ibusrev.2009.02.011. [COBISS.SI-ID 18445542