Nuša Petek
PhD

Nuša Petek has been actively involved in quality assurance at the School of Economics and Business, University of Ljubljana (SEB LU) since 2014. She is responsible for different projects regarding the quality assurance process, surveys and accreditations. She obtained her PhD in marketing from the SEB LU in 2015 and is also holding a teaching assistant title at the SEB LU. She used to teach as a part-time faculty at courses like Marketing in Tourism, Brand Management, Strategic Marketing Management, Services Marketing, and others. Her research is focused on branding, new marketing communication tools, destination brands, and marketing in tourism. She has published her research in journals such as Economic Research, Managing Global Transitions, Anatolia, Market-Tržište, and others and participated in several research conferences, like ICORIA, EMAC, etc.