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Tomaž Kolar
PhD

Business portrait of Tomaž Kolar in the library of the School of Economics and Business in October 2024, with a round window and shelves full of books in the background

E: tomaz.kolar@ef.uni-lj.si

T: +386 1 589 25 23

Office hour

Tuesday at 13:30

room P-341

LinkedIn: Tomaž Kolar (Opens in a new window)

Full Professor

Department

Academic Unit for Marketing (Regular Member)

Academic Unit for Entrepreneurship (Associate Member)

Academic Unit for Management and Organisation (Associate Member)

Links

Website (Opens in a new window)

COBISS (Opens in a new window)

CV

Tomaž Kolar is an Associate Professor at the Faculty of Economics, University of Ljubljana. His interests and research work are mainly focused on the consumer behavior and strategic marketing issues, examined within various service domains, such as leisure, tourism, culture, and play. In particular, he is interested in exploring consumer experiences with and managerial implications of diverse contemporary and traditional phenomena, socio-cultural contexts and entrepreneurial practices. His bibliography encompasses numerous publications that were published in various marketing, tourism and management journals. Among other in Tourism Management, International Journal of Contemporary Hospitality Management, Current Issues in Tourism, Journal of Business Research, Marketing, Intelligence and planning, Evaluation review and others.

Courses

Selected projects

  • KOLAR, Tomaž, ŽABKAR, Vesna
    The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region
    Journal for East European management studies, ISSN 0949-6181, 2014, vol. 19, no. 1, str. 58-80. [COBISS.SI-ID 22013670]

  • KOLAR, Tomaž
    Using metaphors as a tool for creative strategic sense-making
    Economic and business review, ISSN 1580-0466, 2012, vol. 14, no. 4, str. 275-297, ilustr.http://www.ebrjournal.net/ojs/index.php/ebr/article/view/171. [COBISS.SI-ID 21461222]

  • KOLAR, Tomaž, ŽABKAR, Vesna, BRKIĆ, Nenad, OMERAGIĆ, Ismir
    Exploring consumer reactions to the recession in Slovenia and Bosnia and Herzegovina
    Managing global transitions, ISSN 1854-6935, Summer 2012, vol. 10, no. 2, str. 121-144. http://www.fm-kp.si/zalozba/ISSN/1581-6311/10_121-144.pdf. [COBISS.SI-ID 4471511]

  • KOLAR, Tomaž, ŽABKAR, Vesna
    A consumer-based model of authenticity : an oxymoron or the foundation of cultural heritage marketing
    Tourism management, ISSN 0261-5177. [Print ed.], Oct. 2010, vol. 31, no. 5, str. 652-664, doi: 10.1016/j.tourman.2009.07.010. [COBISS.SI-ID 18639846]

  • KOLAR, Tomaž, KOLAR, Iztok
    What respondents really expect from researchers
    Evaluation review, ISSN 0193-841X, Aug. 2008, vol. 32, no. 4, str. 363-391. [COBISS.SI-ID 17953510]

  • KOLAR, Tomaž, WALLANCHALEE, Wattanacharoensil
    One does not simply ... project a destination image within a participatory culture
    Journal of destination marketing & management