Behavioral Lab

ABOUT THE BEHAVIORAL LAB

The SEB Behavioral Lab is a dedicated space for interdisciplinary research on human behaviour, offering insights into how consumers, employees, managers, and entrepreneurs think and act.

Equipped with advanced technology, the lab enables the measurement of psychophysiological responses, eye tracking, facial expression analysis for emotional recognition, and sleep quality assessment.
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Behavioral Lab in numbers

28
NUMBER OF RESEARCH PROJECTS CARRIED OUT IN THE LAST YEAR
504
NUMBER OF RESPONDENTS INCLUDED IN THE RESEARCH PROJECTS IN THE LAST YEAR
57
NUMBER OF PARTICIPATING RESEARCHERS IN THE LAST YEAR

DO YOU WANT TO PARTICIPATE IN THE RESEARCH?

Participate in the Behavioral Lab research as a respondent and gain interesting new experience and knowledge.
Participation in research is always anonymous and voluntary. If you would like to take part, please contact us at behavioral.lab@ef.uni-lj.si

EQUIPMENT

A list of all devices and software available in the SEB Behavioral Lab.

Equipment list

DO YOU WANT TO CONDUCT RESEARCH IN THE SEB BEHAVIORAL LAB?

Interested researchers can conduct their own research and use the equipment available in the SEB Behavioral Lab. These are the usual steps:

STEP ONE: GET IN TOUCH
If you are interested in conducting your own research in the SEB Behavioral lab, please email us at behavioral.lab@ef.uni-lj.si. Your message should include key details about your study, such as the number of participants, expected timeline, and the equipment you wish to use. More information about the available equipment can be found here.

STEP TWO: LAB VISIT AND RESEARCH PLANNING
In the second step, you will visit the lab, where you can discuss your research idea in more detail with the laboratory technician. During this visit, we will also provide you with a more detailed presentation of the equipment and recommend the necessary materials to help you familiarize yourself with its operation.

STEP THREE: RESEARCH APPROVAL BY THE SEB ETHICS COMMITTEE
All research conducted in the Behavioural Lab must first be approved by the Ethics Committee for Research. This step ensures that the study complies with ethical principles and the SEB Code of Ethics.

STEP FOUR: CONDUCTING RESEARCH AND DATA ANALYSIS
The researchers are responsible for conducting the study and analyzing the data on their own. However, if needed, our lab staff can provide assistance and additional materials to support a high-quality experiment execution and the data analysis.