Business and Environment (IMB)

- Develop an understanding of company's external environment and its importance for business performance
- Be able to analyze BE from company perspective
- Be able to implement the knowledge to solve problems
- Develop an understanding of corporate social responsibility

In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the kontekst in which business organisations exist and operate. The course 'Business environment' studies transactional (task, industry) environment and contextual (broader social) environment. Answers to the following questions are always in need: how we define competitiveness of countries, how capitalisms and states compete, what is the future of state, how is economic crisis affecting global economy, how are labour markets adapting, what is the influence of technology developments, how we organizie innovation, what is the role of supporting systems (e.g. healthcare, pesnions, education,...), what is the role of elites and the meaning of corporate social responsibility (including business ethics). IN responding to this complex development issues a narrow economic thinking is not enough. Our approach is holistic, bringing together broader social and humanistic sciences, as well as tehnical and natural sciences.