Economic Analysis for Business Decisions (UD)

- to expand the knowledge of elementary microeconomics into the field of business decision-making,
- to provide students the necessary analytical tools and enable them for making business decisions based on economic concepts
- to enable student to use their knowledge of economics in the application of business sciences

1. Managerial economics – introduction

2. Business decision making
2.1. The objectives of the firm and sustainability
2.2. The decision making criteria
2.3. Business decision making and uncertain outcomes

3. The attribute approach to consumer choice

4. Business costs for decision making
4.1. Accounting and economic aspect of costs
4.2. Private and Social Costs
4.3. Incremental Costs

5. Decisions for Profit Maximisation
5.1. Break-even Analysis
5.2. Contributive Analysis
5.3. Cost-Benefit Analysis

6. Pricing Analysis and Decisions
6.1. Markup pricing
6.2. Pricing in Established Markets
6.3. New Product Pricing
6.4. Competitive Bids and Price Quotes

7. Internal structure of the firm
7.1. Advantages of internal organisation
7.2. Types of organisations

8. Financial structure of the firm
8.1. Investment criteria
8.2. Cost of capital