Electronic Business (UD)

Students should acquire competencies to understand to the basics of digital transformation, electronic business, innovation of business models and applying that to practical examples. They should be able to set up e-business strategy, moving from network marketing to e-marketing, transformation and building e-business. The course addresses issues concerning direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with changes in usability and customer experience. It investigates the specifics of electronic business in supply chains and industry 4.0. It explains the specifics of mobile business and electronic government.

1. Digital transformation
2. E-business models
3. E-strategy (Supply Chain Management, Customer Relationship Management,
4. Industry 4.0.
5. Customer experience management
6. Standards in e-business and information systems support
7. Mobile business & Internet of things
8. Legal and ethical aspects of E-business
9. E-government