Innovation Management (MASTER)

- Present the importance of marketing and sales for a successful entrepreneur.
- To present the specifics of sales and marketing for SMEs and startups.
- To acquaint students with the sales tools.
- To acquaint students with concrete approaches to sales and marketing in a variety of contexts.
- Prepare students for the possible continuation of the course of study.
- Encourage students to use modern approaches to improve their business.

1. Key characteristics of competitive knowledge-based economy
2. Key definitions of relevant terms
3. Economic peculiarities of knowledge/innovation
4. The impact of knowledge/innovation on competitiveness
5. Management and creation of knowledge
6. Innovation strategies and management-related dimensions of technology
7. Managing commercial transfer of technology
8. Essentials of intellectual property
9. Economics of intellectual property
10. Managing intellectual property
11. Evaluation of knowledge/innovation
12. Case studies