Growth hacking (MASTER)

Objectives:

Understand the principles and strategies of growth hacking
Learn tools and techniques for acquisition, activation, retention, revenue, and referral growth
Identify and analyze key metrics for measuring growth
Use data and analytics to inform growth decisions
Understand user acquisition and retention tactics
Learn about marketing and customer acquisition channels
Understand product development and optimization for growth
Develop and execute growth experiments
Learn how to create viral loops and word-of-mouth marketing
Understand how to leverage technology and automation to scale growth efforts

Competencies:

Ability to apply growth hacking principles and strategies
Basic proficiency in using tools and techniques for acquisition, activation, retention, revenue, and referral growth
Ability to analyze and interpret key metrics for measuring growth
Skill in using data and analytics to inform growth decisions
Basic ability in identifying and implementing user acquisition and retention tactics
Ability to optimize products for growth
Experience in conducting and analyzing growth experiments
Basic ability to create viral loops and word-of-mouth marketing strategies

Why companies need to grow, an introduction to the techniques of accelerating the growth of companies, methodology, hypotheses and experiments, examples of best practices

Customer acquisition, segmentation, communication, channels, conversions for different types of companies - online stores, B2B companies, enterprise, applications and software

Existing customer retention and engagement strategies including e-marketing, content marketing, community building, new product launches, customer loyalty programs and referral systems

Data-driven analytics and decision-making, how to obtain (qualitative and quantitative) and use data to measure the performance of experiments and identify areas for optimization.

Growth acceleration tools and platforms, different tools and platforms available including marketing automation software, A/B testing tools, etc.

Case studies and final project. Students will work on their own project, applying concepts and techniques to solve a real business problem.