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Societal marketing (UD)

Goals

Developing basic competences necessary for application and adaptation of marketing tools to solving social problems.
Competence of socially responsible thinking and action.
Mastery of three areas of societal marketing: socially responsible marketing, marketing in nonprofit organizations and societal marketing.

Syllabus

The course brings together societal marketing topics such as socially responsible marketing, nonprofit marketing and social marketing. The students gain insights into the social role of marketing and acquire know-how related to the use of marketing in solving social problems.

Contacts

Barbara Culiberg

Office hours

Wednesday at 11:30

room P-329

Business portrait of Barbara Culiberg in the library of the School of Economics and Business in October 2024, with a round window and shelves full of books in the background