Gregor Pfajfar
PhD
Office hour
Monday at 9:00
cabinet P-214/2
Associate Professor
Department
Academic Unit for International Economics and Business (Regular Member)
Academic Unit for Marketing (Associate Member)
CV
Gregor Pfajfar, PhD, is an associate professor in the field of international business at School of Economics and Business, University of Ljubljana. His main area of research focuses on distribution channel conflicts and relationships in B2B markets, international marketing strategies, export performance and collaborative consumption. As a visiting professor he gave lectures at internationally high ranked universities in England, Russia, Poland, Lithuania, Estonia and Croatia. He is a member of Marketing Association of Slovenia (DMS), Academy of International Business (AIB), Academy of Marketing Science (AMS), and European Marketing Academy (EMAC). He was a project leader or a team member for several applied projects in the international business for selected international companies like P&G, IBM, BMW, Henkel, Gorenje, Elan etc. His work was published in Industrial Marketing Management, International Marketing Review, Journal of Services Marketing, Journal of Business and Industrial marketing, European Journal of International Management, Journal of East European Management Studies.
Courses
- International Business (PD)
- International Business (UD)
- International Marketing (PD)
- International Business and Management (PD)
- Business With Central Asia: Key Issues and Topics (MASTER)
- Sustainable Marketing on Regional Markets (MASTER)
- Transnational Management (MASTER)
- Sustainable International Marketing (PD)
- Transnational Management (MASTER)
- Sustainable Marketing on Regional Markets (MASTER)
- International Marketing (UD)
- International Business and Management (UD)
Selected projects
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PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, KOUFOPOULOS, Dimitrios, KATSIKEAS, Constantine S., MITREGA, Maciej
Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter–importer relationships
Industrial Marketing Management, 2017. -
PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, VIRANT, Vesna
Integration Mechanisms as Enablers of International Standardized Strategies
Advances in Global Marketing, 2017 -
PFAJFAR, Gregor, UHAN, Miha, FANG, Tony, REDEK, Tjaša
Slovenian business culture – how proverbs shape dynamic leadership styles
Journal of East European Management Studies, 2016 -
LAGES, R. Cristiana, PFAJFAR, Gregor, SHOHAM, Aviv
Challenges in conducting and publishing research on the Middle East and Africa in leading journals
International Marketing Review -
MITRĘGA, Maciej, PFAJFAR, Gregor
Business relationship process management as company dynamic capability improving relationship portfolio
Industrial Marketing Management, 2015 -
MAKOVEC BRENČIČ, Maja, PFAJFAR, Gregor, RAŠKOVIĆ, Matevž
Managing in a time of crisis: marketing, HRM and innovation
Journal of Business Industrial Marketing, 2012