Gregor Pfajfar
PhD

Office hour

Monday at 9:00

room P-214/2

Department

CV

Gregor Pfajfar, PhD, is an associate professor in the field of international business at School of Economics and Business, University of Ljubljana. His main area of research focuses on distribution channel conflicts and relationships in B2B markets, international marketing strategies, export performance and collaborative consumption. As a visiting professor he gave lectures at internationally high ranked universities in England, Russia, Poland, Lithuania, Estonia and Croatia. He is a member of Marketing Association of Slovenia (DMS), Academy of International Business (AIB), Academy of Marketing Science (AMS), and European Marketing Academy (EMAC). He was a project leader or a team member for several applied projects in the international business for selected international companies like P&G, IBM, BMW, Henkel, Gorenje, Elan etc. His work was published in Industrial Marketing Management, International Marketing Review, Journal of Services Marketing, Journal of Business and Industrial marketing, European Journal of International Management, Journal of East European Management Studies.

Selected projects

  • PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, KOUFOPOULOS, Dimitrios, KATSIKEAS, Constantine S., MITREGA, Maciej
    Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter–importer relationships
    Industrial Marketing Management, 2017.

  • PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, VIRANT, Vesna
    Integration Mechanisms as Enablers of International Standardized Strategies
    Advances in Global Marketing, 2017

  • PFAJFAR, Gregor, UHAN, Miha, FANG, Tony, REDEK, Tjaša
    Slovenian business culture – how proverbs shape dynamic leadership styles
    Journal of East European Management Studies, 2016

  • LAGES, R. Cristiana, PFAJFAR, Gregor, SHOHAM, Aviv
    Challenges in conducting and publishing research on the Middle East and Africa in leading journals
    International Marketing Review

  • MITRĘGA, Maciej, PFAJFAR, Gregor
    Business relationship process management as company dynamic capability improving relationship portfolio
    Industrial Marketing Management, 2015

  • MAKOVEC BRENČIČ, Maja, PFAJFAR, Gregor, RAŠKOVIĆ, Matevž
    Managing in a time of crisis: marketing, HRM and innovation
    Journal of Business Industrial Marketing, 2012