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Maja Konečnik Ruzzier
PhD

Business portrait of Maja Konečnik Ruzzier in the green atrium of the School of Economics and Business on a sunny day in June 2024

E: maja.konecnik@ef.uni-lj.si

T: +386 1 589 25 22

Office hour

Wednesday at 13:30

room P-333

Full Professor

Department

Academic Unit for Marketing (Regular Member)

Links

COBISS (Opens in a new window)

CV

Maja Konecnik Ruzzier is full professor of marketing department in the School of Economics and Business (SEB) Ljubljana, Slovenia. She has authored or co-authored more than 50 papers on branding, marketing, tourism, destination and SMEs, which have appeared in such journals as Journal of Business Research, Annals of Tourism Research, Journal of Brand Management, Journal of Travel Research. Her articles are well cited (with more than 6000 citations according to Google Scholar as of March 2024). She has written books in Slovene (Temelji trzenja, Trzenje v turizmu) and English (Marketing for Entrepreneurs and SMEs, Startup branding funnel) language. She has served on several editorial boards and acted as a referee for more than 20 scientific journals. Dr. Konecnik Ruzzier has been involved in the development of marketing and branding strategies for many organizations, including her significant contribution in the development of the actual country brand I feel Slovenia, which has been recognized internationally as one of the best examples of a country brand. Prof. Konecnik Ruzzier is a course director for courses related to marketing principles in general, tourism marketing and branding at the SEB. She has also acted as a visiting professor at some foreign universities (University of Applied Sciences, Upper Austria; Griffith Business School, Australia).

Courses

Selected projects


  • KONEČNIK RUZZIER, Maja, GARTNER, William C. Customer-based brand equity for a destination. Annals of Tourism Research, 2007, vol. 34, no. 2, pp. 400-421.


  • KONECNIK RUZZIER, Maja, DE CHERNATONY, Leslie (2013): Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research, 2013, vol. 66, iss. 1.


  • RUZZIER, Mitja, KONEČNIK RUZZIER, Maja (2015): On the relationship between firm size, resources, age at entry and internationalization: The case of Slovenian SMEs. Journal of Business Economics and Management, vol. 16, iss. 1, pp. 52-73.


  • RUZZIER, Mitja, ANTONČIČ, Boštjan, HISRICH, Robert D., KONEČNIK RUZZIER, Maja. Human capital and SME internationalization: A structural equation modeling study. Canadian Journal of Administrative Science, 2007, vol. 24, no. 1, pp. 15-29.


  • Razvoj in implementacija nacionalne znamke I feel Slovenia.