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Marketing in Tourism (UD)

Goals

To introduce basic marketing principles regarding marketing mix in tourism
To introduce students with basic methods, analyses and approaches to marketing strategies in tourism enterprises
To encourage students to think and develop appropriate marketing strategies for real Slovenian and international tourism enterprises/destinations.

Syllabus

Introduction to tourism marketing
Marketing services, marketing mix for services
Marketing environment in tourism
Tourist behavior and motivation
Marketing research in tourism
Segmentation, targeting and positioning in tourism
Price strategies in tourism
Marketing channels in tourism
Marketing communications in tourism
Brands in tourism
Tourism destination marketing
Destination brands
Sustainable brands in tourism

Contacts

Maja Konečnik Ruzzier

Office hours

Wednesday at 13:30

room P-333

Business portrait of Maja Konečnik Ruzzier in the green atrium of the School of Economics and Business on a sunny day in June 2024