Analysis for marketing decisions (MASTER)

- To deepen the understanding of the needs of analysis for marketing, according to the company's market position, market development stage and changing supply and demand in selected market, with emphasis on digital marketing and social media marketing.
- To show how to obtain and analyze information necessary for strategic decisions in marketing and to answer the basic questions of where to compete and how to compete.
- To provide the necessary tools for the analysis of empirical data to enable participants to make better decisions with less risk to the business situations that require the development of marketing strategies.

Introduction to analysis for marketing decisions
Analysis based on segmentation
Data science for marketers
Competitor analysis
Sales forecasting models
New product development based on conjoint analysis
Customer satisfaction measurement
Customer value and customer lifetime value
Searching solutions for unsatisfied customer needs, introduction to consumer neuroscience
Predictive modeling
Analytics for marketing success
Analytics in digital marketing: sentiment analysis, network analysis, influencer analysis
Price optimization
External environment analysis for marketing decision making.