Vesna Žabkar
PhD

Vesna Žabkar, Ph.D., is a full professor of marketing and vice-dean of research at the FELU. She is past chair of the Academic Unit for Marketing and Head of the Institute of Marketing. She holds a PhD in the field of management and organization from the University of Ljubljana (1999). She participated as a visiting scholar in the PhD program at Northwestern University (Fulbright Grant); she was a visiting professor at the University of Vienna (Chair of International Marketing). She holds courses on marketing communications, strategic marketing analysis, and marketing for managers. Her research interests include the role of marketing within companies, marketing communications effectiveness, accountability and sustainability.