Tourism Destination Management (MASTER)

- To know the importance of a holistic tourist offer that is formed in a tourist destination.
- To know the major stakeholders at the tourist destinations.
- To know the methodology and design systems of tourist destinations development.
- To know functions of DMOs.
- To know the financing of DMOs.
- To know the marketing of tourist destinations.
- To know the monitoring of competitiveness of tourist destinations.
- To understand the concepts of sustainable development at the destination level
- To understand the digital transformation process of the destinations
- To know the examples of tourist destination management.

1. Introduction
2. Definition of tourist destination and destination management organisations at local, regional and national level
3. Tourism stakeholders
4. Destination management organisation (DMO) functions in the past, currently and in the future
5. DMO financing
6. New paradigm in destination management – St Gallen Destination management model
7. Marketing of tourist destination
8. Sustainable development and measurement of sustainable development at the destination level
9. Digital transformation of DMOs
10.Examples of good practices