Ljubica Knežević Cvelbar
PhD

Ljubica Kneževic Cvelbar (PhD) is full professor at the School of Business and Economics, University of Ljubljana and a visiting professor at more than 30 universities worldwide. She holds a PhD in Economics at University of Ljubljana, while her expertise is in the fields of tourism economics and sustainable development. Ljubica has 15 years of academic and professional experience as a professor, researcher and consultant. She has been involved as a researcher or consultant in more than 70 projects including European Commission funded projects, UNDP grants, research and consulting projects for national governments of Slovenia, Croatia, Macedonia, and Montenegro as well as many consultancy projects for local municipalities and SMEs. She has published more than 40 papers in refereed tourism journals including top-tier Journals such are: Journal of Travel Research, Annals of Tourism Research and Journal of Sustainable Tourism. Her research work had made significant impact on sustainable tourism development globally and was awarded with most prominent international scientific awards in tourism including Tea Sinclair Award for Article Excellence (2016, 2019) and 2019 Charles R. Goeldner Article of Excellence Award. Ljubica also serves as Editorial Board Member in six international academic Journals and is member of AIEST (Worldwide network of tourism experts). She also act as a president of Strategic Partnership for Research and Innovation in Tourism, a cluster of more than 50 key stakeholders in tourism in Slovenia.

• DWYER Larry, KNEŽEVIĆ CVELBAR Ljubica, EDWARDS Deborah, MIHALIČ Tanja.
  Fashioning a destination tourism future: the case of Slovenia.
  Tourism management, 2012, vol. 33, iss. 2, pp. 305-316

• KNEŽEVIĆ CVELBAR, Ljubica, ASSAF, Albert.
  Privatization, market competition, international attractiveness, management tenure and hotel performance: evidence from Slovenia.
  International Journal of Hospitality Management. 2011, vol. 30, iss. 2, pp. 391-397,

• MIHALIČ Tanja, ŽABKAR Vesna, KNEŽEVIĆ CVELBAR Ljubica.
  A hotel sustainability business model: evidence from Slovenia.
  Journal of Sustainable Tourism. 2012, vol. 20, iss. 5, pp. 701-719

• ASSAF Albert, JOSIASSEN Alexander, KNEZEVIC CVELBAR Ljubica
  Does TBL reporting improve hotel performance?
  International Journal of Hospitality Management. 2012, vol. 31, iss. 2, pp. 596-600

• JOSIASSEN, Alexander, ASSAF, Albert George, KNEŽEVIĆ CVELBAR, Ljubica
  CRM and the bottom line : do all CRM dimensions affect firm performance?
  Intenational Journal of Hospitality Management, 2013.

• ASSAF, Albert George, KNEŽEVIĆ CVELBAR, Ljubica, PAHOR, Marko
  Performance drivers in the casino industry: evidence from Slovenia.
  Intenational Journal of Hospitality Management.2012, vol. 32, iss. 1, pp. 149-154,

• KNEŽEVIĆ CVELBAR, Ljubica, DWYER, Larry
  An importance-performance analysis of sustainability factors for long-term strategy planning in Slovenian hotels.
  Journal of sustainable tourism. 2013, vol. 21, no. 3, pp. 487-504,

• DWYER, Larry, KNEŽEVIĆ CVELBAR, Ljubica, EDWARDS, A., MIHALIČ, Tanja.
  Tourism firms' strategic flexibility: the case of Slovenia.
  The international journal of tourism research, 2013.

• JOSIASSEN, Alexander, ASSAF, Albert George, KNEŽEVIĆ CVELBAR, Ljubica.
  Impact of CRM implementation on hotel efficiency : evidence from the Slovenian hotel sector.
  Tourism economics, 2012, vol. 18, no. 3, pp. 607-616.