Pricing strategies (MASTER)

- To deepen understanding of the importance of pricing for business performance
- To deepen understanding about factors influencing pricing decisions
- To learn alternative pricing strategies
- To develop understanding why a proactive, strategic approach to pricing is better than a purely reactive and tactical approach
- To build awareness about ethical and legal constraints on pricing

1. Strategic pricing
2. Economic value
3. Price and value communication
4. Psychological aspects in pricing
5. Price structure
6. Pricing policy
7. Price level
8. Algorithmic pricing
9. Price competition
10. Measurement of price sensitivity
11. Financial analysis
12. Specialized strategies
13. Innovative pricing models
14. Creating strategic pricing capability
15. Artificial intelligence and machine learning in pricing
16. Ethics and the law