Maja Zalaznik (Ex Makovec Brenčič)
PhD
Full Professor
Department
Academic Unit for International Economics and Business (Regular Member)
Academic Unit for Marketing (Associate Member)
CV
Prior to taking up the position of the Minister of Education, Science and Sport (May 2015-September 2018), Dr. Maja Zalaznik (ex Makovec Brenčič) was full professor of international business and Vice-Rector for the area of knowledge transfer at the University of Ljubljana.She had been employed by the Faculty of Economics, University of Ljubljana, since 1993. Before that, she worked for a short period at Industrija usnja Vrhnika (1993). Dr Zalaznik (ex Makovec Brenčič) bibliography comprises over 400 scientific and professional titles. Her scientific research was focused on company internationalisation, relationship marketing, international marketing and connections between marketing, sales and human resources. In June 2013, she was appointed President of the European Marketing Academy (EMAC), the largest European academic organisation in the field of marketing. In 2011, she chaired the EMAC Annual Conference. She was President of the Društvo za marketing Slovenije (Marketing Society of Slovenia) from 2008 to 2014. Dr Zalaznik (ex Makovec Brenčič) imparts her knowledge to internationally active Slovenian companies in various ways (projects and examples, mentoring, expert commissions). She was also active in the COBIK Centre of Excellence. She has considerable experience in the field of development and quality-assurance in higher education, internationalisation, and the integration of education and enterprise sector and wider social environment:
- from 2009 to 2013, she was Vice-Dean for Development at the Faculty of Economics at the University of Ljubljana and was responsible for strategy development, internationalisation and quality (accreditations);
- from 2010 to 2013, she was President of the Council of the Slovenian Quality Assurance Agency for Higher Education;
- from 2013 until taking up the function of the Minister in May 2015, she was Vice-Rector at the University of Ljubljana, responsible for the development of knowledge transfer and internationalisation.
Courses
- International Business (PD)
- International Business (UD)
- How to do business with China (UD)
- International Marketing (PD)
- International Business and Management (PD)
- International business environment (MASTER)
- Sustainable Marketing on Regional Markets (MASTER)
- Transnational Management (MASTER)
- International Competitiveness: Concepts and Analytical Approaches (MASTER)
- Marketing in Health Care (MASTER)
- Sports marketing (MASTER)
- Marketing in Sport (MASTER)
- Sustainable International Marketing (PD)
- Marketing in Sport (MASTER)
- International Competitiveness: Concepts and Analytical Approaches (MASTER)
- Transnational Management (MASTER)
- International business environment (MASTER)
- Sustainable Marketing on Regional Markets (MASTER)
- International Marketing (UD)
- International Business and Management (UD)
Selected projects
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RAŠKOVIĆ, Matevž, MAKOVEC BRENČIČ, Maja, JAKLIČ, Marko.
Antecedents and evolution of the Bartlett and Ghoshal transnational typology.
Multinational business review, ISSN 1525-383X, 2013, vol. 21, iss. 2, str. 148-173, doi: 10.1108/MBR-01-2013-0004. [COBISS.SI-ID 21646054] nagrada: "Highly commended paper", Award for Excellence 2014 by Emerald -
MAKOVEC BRENČIČ, Maja, FANG, Tony.
Guest editorial.
Journal for East European management studies, ISSN 0949-6181, 2015, vol. 20, no. 2, str. 151-152. [COBISS.SI-ID 22588390] ; Journal for East European management studies. Makovec Brenčič, Maja (gostujoči urednik 2015). Baden-Baden: Nomos, 1996-. ISSN 0949- -
RAŠKOVIĆ, Matevž, MAKOVEC BRENČIČ, Maja.
The trust-commitment-flexibility link in transnational buyer-supplier relationships : a network perspective = Veza povjerenje-predanost-prilagodljivost u transnacionalnom odnosu kupac-dobavljač : mrežna perspektiva.
Tržište : časopis za tržišnu teoriju i praksu, ISSN 0353-4790, 2015, vol. 27, no. 1, str. 7-19, tabele, graf. prikazi. [COBISS.SI-ID 22650598] -
CIMPERMAN, Miha, MAKOVEC BRENČIČ, Maja, TRKMAN, Peter.
Analyzing older users' home telehealth services acceptance behavior - applying an Extended UTAUT model.
International journal of medical informatics, ISSN 1386-5056. [Print ed.], Jun. 2016, vol. 90, str. 22-31, doi: 10.1016/j.ijmedinf.2016.03.002. [COBISS.SI-ID 23020006] -
PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, KOUFOPOULOS, Dimitrios N., KATSIKEAS, Constantine S., MITRĘGA, Maciej.
Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter - importer relationships.
Industrial marketing management, ISSN 0019-8501. [Print ed.], [in press] 2017, doi: 10.1016/j.indmarman.2017.03.005. [COBISS.SI-ID 24099814] -
PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, VIRANT, Vesna.
Integration mechanisms as enablers of international standardized strategies.
V: LEONIDOU, Leonidas C. (ur.), et al. Advances in global marketing : a research anthology. Cham: Springer. cop. 2018, str. 307-331, tabele, graf. prikazi, doi: 10.1007/978-3-319-61385-7_13. [COBISS.SI-ID 24121574]