
Marketing in Health Care (MASTER)
Goals
- Understand concepts of marketing.
- Develop competences of how to use marketing concepts and tools in social and health cares systems and organizations.
- Develop competences and knowledge of marketing orientation in social and health care systems and organizations.
- Understand marketing diversity in different social and health care systems and organizations (internationally).
- develop competences of case study analysis; project work; analysis; synthesis; problem solving; data collection and usage.
Syllabus
1. Intruduction. Marketing in 21st century.
2. Marketing environment: social and health care sistems and organizations.
3. Consumer behaviour.
4. Marketing strategies.
5. Marketing research.
6. Segmentation.
7. Marketing mix.
8. Marketing management (processes)
Contacts
Vesna Žabkar
Office hours
Thursday at 13:00
room P-331
