Integrated marketing communications (MASTER)

- Deepen the knowledge to integrate different forms of marketing communications in IMC.
- Passing on knowledge for efficient and effective management and implementation of IMC.
- Develop ability to formulate strategies, planning, implementation and evaluation of IMC strategies, with emphasis on digital media.

1. Integrated marketing communications (IMC) in Business and Society
2. Analyzing the IMC Environment
2.1. IMC and Consumer Behavior
2.2. IMC Research
3. Strategic IMC planning
4. Creative Strategy Planning
5. Creative Strategy Execution
6. Media Strategy with emphasis on digital media
7. Brand acquisition
8. PR and reputation management
9. Measuring IMC Effectiveness
10. Ethical and Regulatory Aspects of IMC, CSR