Tourism Business Management (MASTER)

- to get to know different types of tourist companies;
- to learn about the value chains in tourism;
- to understand the revenue structure of tourism businesses;
- to understand the cost structure of tourist companies;
- to understand the financial performance indicators of tourism companies;
- to get to know USALI standards;
- to outline the basics of revenue management and revenue management tactics;
- to understand investments and financing of tourism projects,
-to understand the basics of ESG (environment, society and governance) and sustainability reporting,
- the ability to make complex decisions based on data and considering environmental impacts.
- the ability to think critically and provide arguments based on data.

1. Introduction and presentation of content
2. Structure of the tourism economy and tourism companies
3. Value chains in tourism
3.1. Global value chains in tourism
3.2. Digital platforms and their role in tourism development
4. Reporting operations (Uniform System of Accounts for the Lodging Industry, USALI)
4.1. Operating statement
4.2. Finance statement
4.3. Performance indicators
5. Revenue management
5.1. Basic concepts of revenue management
5.2. Pricing and pricing strategy
5.3. Price prediction
5.4. Revenue management tactics
6. Investments and financing of tourism projects
6.1 Preparation of the project concept
6.2. Cost-benefit analysis
6.3. Preparation of a feasibility study
7. Sustainable reporting
7.1. Double materiality matrix
7.2. ESG (environment, social, governance) reporting
7.3. Indicators of sustainable reporting
7.4. Sustainability reports of tourism companies
8. Case studies