2000x580 15

Marketing Communications (UD)

Goals

- To provide the basic skills needed to manage and implement marketing communication to advertisers, brand managers and account managers in advertising agencies.
- Develop ability to plan and design integrated marketing communication strategies and assessing the effectiveness / efficiency of their implementation.
- Conduct the students through the preparation of an integrated marketing-communications plan.

Syllabus

1. Introduction to marketing communications
2. Marketing communications process and how communication works
3. Marketing communications planning (TG, objectives, budgets)
4. Creative strategies and creativity
5. Public relations and corporate communications
6. Sales promotions (brand activation)
7. Media strategies and media planning
8. Digital media
9. Advertising effectiveness
10. Marketing communication regulation, self-regulation and ethics
11. Presentation of projects

Contacts

Živa Kolbl

Office hours

Thursday at 15:00

room Zoom

Business portrait of Živa Kolbl in the library of the School of Economics and Business in October 2024, with a round window and shelves full of books in the background

Vesna Žabkar

Office hours

Thursday at 13:00

room P-331

Business portrait of Vesna Žabkar in the library of the School of Economics and Business in October 2024, with a round window and shelves full of books in the background