Marketing
Description
Do you ever wonder how marketing affects a company’s success and how a successful product is designed? During this Marketing course, we will answer questions about how marketing research, pricing, product development and advertisement design are carried out in companies. Gain basic knowledge that you can apply in practice and that will prepare you for work in marketing or sales departments. After graduation, you will be able to work as assistant brand administrators, product managers, or in marketing-research agencies.
Curriculum - 2nd and 3rd year
2nd letnik
1st semester
- EU Economics and Slovenia (6 ECTS)
- Operations management (6 ECTS)
- Corporate Finance 1 (6 ECTS)
- Statistical Analysis (6 ECTS)
- Principles of Marketing (6 ECTS)
2nd semester
- Taxes and Corporations (6 ECTS)
- Entrepreneurship (6 ECTS)
- Human Resource Management (6 ECTS)
- Fundamentals of financial and management accounting (6 ECTS)
- Foreign language for Business and Economics 1 (6 ECTS)
3rd letnik
1st semester
- Business Environment (6 ECTS)
- Strategic Management 1 (6 ECTS)
- Consumer Behavior (6 ECTS)
- *Marketing Communications (6 ECTS)
- *Marketing Channels (6 ECTS)
- Foreign language for Business and Economics 2 (6 ECTS)
2nd semester
- Electronic Business (6 ECTS)
- International Business (6 ECTS)
- Marketing Research (6 ECTS)
- *Marketing Planning (6 ECTS)
- *Services Marketing (6 ECTS)
- Elective course (6 ECTS)
* Student selects one of the two offered specialised elective courses in each semester.
A student that has, upon enrolment for the 3rd year, discharged all their obligations for the first two years and attained a grade point average of at least 8.0 may prepare and defend their Diploma Thesis in place of the specialised elective course and Elective course in the 2nd semester in the 3rd year.