Marketing Communications (PD)

Objective 1: Equip students with a comprehensive understanding of the principles and practices of marketing communications, including the latest trends and tools in the field.
Competence: Ability to analyze and apply marketing communication theories and practices in various business contexts.

Objective 2: Develop students' skills in planning and executing effective marketing communications strategies that align with organizational goals and target audience needs.
Competence: Proficiency in creating integrated marketing communications plans, setting objectives, and managing budgets.

Objective 3: Foster creativity and innovation in developing advertising and promotional campaigns, emphasizing the role of creativity and ethics in achieving marketing success.
Competence: Capability to design and evaluate creative strategies in teams, leveraging both traditional and digital media platforms.

1. Introduction to marketing communications
2. Marketing communications process and how communication works
3. Marketing communications planning (TG, objectives, budgets)
4. Creative strategies and creativity
5. Public relations and corporate communications
6. Sales promotions (brand activation)
7. Media strategies and media planning
8. Digital media
9. Advertising effectiveness
10. Marketing communication regulation, self-regulation and ethics
11. Presentation of projects