Marketing
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Duration
2 years
4 semesters
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Points
120 ECTS
per programme
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Title
MA
Master of Arts
Marketing is not just advertising but is based on understanding the needs of customers and creating personalised offers through innovation.
It enables organisations to build competitive advantages and improve their business even in difficult conditions. Marketing is the link between a company and its customers, whether in end-consumer markets or in inter-organisational markets.
If you are interested in how to effectively use marketing skills and tools in the age of digitalisation, artificial intelligence and globalisation, this Master's degree in Marketing is the right choice. The programme is designed for creative, dynamic, and ambitious students who want to understand and master modern marketing practices and adapt to the rapidly changing business environment.
On the Marketing programme you will gain:
- the knowledge and skills to work effectively in marketing team,
- the ability to communicate with other professionals, including in an international environment,
- the ability to analyse, synthesise and design solutions to multi-faceted marketing problems in companies, public institutions, and NGOs,
- the ability to critically evaluate marketing concepts,
- the ability to adapt to new technological and societal changes,
- the ability to creatively find marketing solutions in a digitalised business environment,
- the ability to lead marketing teams and introduce a marketing philosophy into the organisation,
- the knowledge of innovative marketing approaches,
- the understanding of digitally oriented consumers,
- the ability to identify and develop market opportunities,
- the understanding of ethical standards and social responsibility in marketing.
-
1st
place (Eastern Europe) on Eduniversal 2023-2024 ranking
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24%
of foreign students
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84%
graduates find employment within one month after graduation
-
10
guests from practice per year
Curriculum
1st year
1st semester
- Managerial Economics (7 ECTS)
- Research Methods and Techniques (7 ECTS)
- Strategic Marketing Management (7 ECTS)
- Accounting Information for Decision-Making (7 ECTS)
2nd semester
- Strategic Management 2 (7 ECTS)
- Sales and Business Marketing Management (7 ECTS)
- *Integrated Marketing Communications (7 ECTS)
- *Marketing and Sales Across Cultures (7 ECTS)
- Elective course (7 ECTS)
- Business Skills Development 1 (4 ECTS)
2nd year
1st semester
- Brand Management (7 ECTS)
- Analysis for Marketing Decisions (7 ECTS)
- **Pricing Strategies (7 ECTS)
- **New Product Development (7 ECTS)
2nd semester
- Elective course (7 ECTS)
- Business Skills Development 2 (4 ECTS)
- Master's thesis proposal (7 ECTS)
- Master's thesis (21 ECTS)
* Students choose one course from the two listed.
** Students choose one course from the two listed.
Professions
- Marketing Manager / Marketing Manager for Local, Regional and International Markets
- Buyer Manager / Digital Marketing Administrator / Sales Manager / Export Agent
- Brand Administrator / Product Manager
- Marketing / Sales Analyst / Researcher
Mode of study
The programme is offered as full-time study.
Double Degree Programme
Double degrees in the Marketing programme:
- Pforzheim University, Germany
Enrolment requirements and selection criteria
The following students can enrol in Year 1:
- Anyone who has completed a first-cycle study programme in relevant professional fields and has achieved at least 180 ECTS credits, or who has completed a pre-Bologna study programme to obtain a higher professional education in relevant professional fields;
- Anyone who has completed equivalent study programmes listed in the previous indent in other professional fields and has completed additional study obligations in the amount of 12 ECTS credits.
Additional study obligations can be completed by candidates during their studies at the 1st level, in advanced training programmes, or by taking exams in Microeconomics 1 (6 ECTS) and Introduction to Business (6 ECTS) before enrolment in the Master's degree programme.
Selection criteria in the event of a restriction of enrolment:
If enrolment capacity is limited, in accordance with Article 41 of the Higher Education Act, candidates will be selected on the basis of the average grade in the first-cycle study programme or bachelor study (70 %) and the grades in the type 2 and type 3 exams in the first-cycle study programme of the UL SEB (30 %).
A table with the subjects listed for each programme and the calculation formula can be viewed here.
Enrolment places
Available places for citizens of Slovenia and the EU:
Full-time study: 40
Available places for non-EU citizens:
Full-time study: 10
Available places for Slovenians without Slovenian citizenship:
Full-time study: 1
Programme Director
Irena Vida
Office hours
Thursday at 12:00
room P-319 ZOOM
Office hours take place on Zoom only after your prior arrangement via email. Please do not hesitate to contact me as I will be happy to help you in any way I can. The timing will be adjusted to your schedule.
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