Sustainable Tourism Management

Duration

2 years

4 semesters
Points

120 ECTS

per programme
Title

MA

Master of Arts

The Sustainable Tourism Management programme is a completely revamped and up-to-date master's programme in which you will acquire knowledge about business in tourism, sustainable development, and innovation in tourism.

Tourism is an extremely dynamic and highly promising industry. The focus of the programme is on practical experience, therefore all subjects in the field of tourism include numerous on-site visits, project work with companies, work on real-world case studies, and lectures by numerous domestic and foreign managers and experts. You will also acquire basic managerial skills necessary for successful work in tourism, as well as gain knowledge in the field of accounting and strategic management. Sustainable Tourism Management is also the only Slovenian programme that has TedQual accreditation, which is awarded by the International Tourism Organisation.

Tourism is a highly creative industry, involving and intertwining transport, sport, culture, and the arts, and offering exceptional opportunities for career growth and development. Studying Tourism will enable you to pursue a further entrepreneurial path, as most companies in tourism are small and medium-sized enterprises or provide a career in larger domestic and foreign companies in the hotel, catering, travel agency, tourist attraction operator, airline, or destination management organisations.

If you love travelling, experiencing new cultures, working with people and a dynamic and fast-paced environment, Tourism is the right choice for you! Upon completion of the programme, you will understand the tourism ecosystem, be equipped with knowledge in the areas of tourism business operations, tourism product development, the functioning of non-governmental sectors, the integration of innovation into tourism business models, ensuring sustainable transformation at both the company and destination level, and understanding digitisation and the implementation of digital solutions in the business operations of companies and destinations.

Remember that tourism is one of the fastest growing industries, accounting for one tenth of global GDP, with wide-ranging social, cultural, and environmental benefits. This Sustainable Tourism Management degree will help you develop your critical thinking, research skills, ability to adapt to new trends, and engender responsibility for a better economic, social, and environmental future.

8th

place (global) on Eduniversal 2022-2023 ranking
47%

of foreign students
100%

graduates find employment within three months after graduation
10
excursions to tourism companies per year

Curriculum – 1st year enrolment untill academic year 2024/25

1st year

1st semester

Managerial Economics (7 ECTS)
Research Methods and Techniques (7 ECTS)
Tourism Economics (7 ECTS)
Accounting Information for Decision-Making (7 ECTS)

2nd semester

Economic Policies of the EU (7 ECTS)
Sustainomics in Tourism (7 ECTS)
Tourism Destination Management (7 ECTS)
Elective course (7 ECTS)
Business Skills Development 1 (4 ECTS)

2nd year

1st semester

Service Design and Innovations in Tourism (7 ECTS)
*Research Methods in Tourism (7 ECTS)
*Tourism Marketing (7 ECTS)
**Tourism Law (7 ECTS)
**Tourism Policy (7 ECTS)

2nd semester

Elective course (7 ECTS)
Business Skills Development 2 (4 ECTS)
Master's thesis proposal (7 ECTS)
Master's thesis (21 ECTS)

Business Skills Development 1 and 2 are conducted in the 1st and 2nd semester.

* Students choose one course from the two listed.
** Students choose one course from the two listed.

Curriculum – 1st year enrolment from academic year 2025/26 NEW

1st year

1st semester

Managerial Economics (7 ECTS)
Research Methods and Techniques (7 ECTS)
Sustainomics in Tourism (7 ECTS)
Accounting Information for Decision-Making (7 ECTS)

2nd semester

Strategic management 2 (7 ECTS)
Tourism Business Management (7 ECTS)
Destination Management and Marketing (7 ECTS)
Elective course (7 ECTS)
Business Skills Development 1 (4 ECTS)

2nd year

1st semester

Service Design and Innovations in Tourism (7 ECTS)
*Hospitality Management and Marketing (7 ECTS)
*Tourism Marketing (7 ECTS)
**Tourism in the European Union (7 ECTS)
**Tourism Economics and Tourism Policy (7 ECTS)

2nd semester

Elective course (7 ECTS)
Business Skills Development 2 (4 ECTS)
Master's thesis proposal (7 ECTS)
Master's thesis (21 ECTS)

Business Skills Development 1 and 2 are conducted in the 1st and 2nd semester.

* Students choose one course from the two listed.
** Students choose one course from the two listed.

Professions

Entrepreneur in the field of tourism
Tourism Manager
Director of a Destination Management Organisation
Tourism experiences developer
Hospitality manager in the field of catering, hotel management, tourist attractions
Area Manager of International Tourism Markets
Designer and marketer of tourist products
Tourism development planner for destination organisations
Planner of tourism development and policies in the public sector
Tourism Analyst / Researcher
Consultant in the field of tourism
Tourism promoter
Travel blogger
Head of Online Distribution and Social Media Management
Event organiser
Strategist of sustainable development / social responsibility in a company

Mode of study

The programme is offered as full-time study.

Enrolment requirements and selection criteria

The following students can enrol in Year 1:

Anyone who has completed a first-cycle study programme in relevant professional fields and has achieved at least 180 ECTS credits, or who has completed a pre-Bologna study programme to obtain a higher professional education in relevant professional fields;
Anyone who has completed equivalent study programmes listed in the previous indent in other professional fields and has completed additional study obligations in the amount of 12 ECTS credits.

Additional study obligations can be completed by candidates during their studies at the 1st level, in advanced training programmes, or by taking exams in Microeconomics 1 (6 ECTS) and Introduction to Business (6 ECTS) before enrolment in the Master's degree programme.

Selection criteria in the event of a restriction of enrolment:

If enrolment capacity is limited, in accordance with Article 41 of the Higher Education Act, candidates will be selected on the basis of the average grade in the first-cycle study programme or bachelor study (70 %) and the grades in the type 2 and type 3 exams in the first-cycle study programme of the UL SEB (30 %).

A table with the subjects listed for each programme and the calculation formula can be viewed here.

The entry limit for the full time study in last four years.